dotmailer: The role of multichannel in B2B ecommerce

Please note that this event is in the past.

Let’s face it, B2B ecommerce isn’t as pretty as B2C ecommerce but it converts 2.4 times more than B2C online retail does… and the pressure is now on from high spending B2B customers demanding a B2C experience. The good news for those who meet the demand is decreased costs from a self-guided customer journey. Whether you’re a B2B or B2C online retailer, email is the most effective marketing channel to provide this seamless journey and accounts for over 7% of all ecommerce user acquisitions.

Discover how B2B ecommerce clients of dotmailer (such as Bidvest 3663, Alexandra plc and Screwfix) use email marketing as part of their B2B ecommerce strategy.

 Join this live webinar to learn:

  • How email marketing automation forms the backbone of B2B engagement strategies in the age of the customer
  • 3 challenges B2B ecommerce marketers face
  • How dotmailer clients are meeting these challenges
  • Guidance and practical takeaways the B2B online retailers can get from B2C brands email marketing

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Skip Fidura, Client Services Director at dotmailerSkip Fidura

Prior to becoming Client Services Director for dotmailer and Chairman of the UK DMA Email Marketing Council, Skip worked as Email Partner at OgilvyOne London and Director of European Operations for Acxiom Digital. He was listed by Revolution Magazine as one of the 50 most influential people in new media.

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