Global marketplaces are expected to represent 39% of the online retail market in 2020. (1)
Furthermore, in high growth markets of Asia Pacific, South Asia and Latin America, online marketplaces are the dominant channel for shopping.
In partnership with Pitney Bowes, on 16th March at 2pm GMT, InternetRetailing will be hosting a webinar to show you how to overcome the complex practicalities involved in launching brands through this channel, so that you can take advantage of the huge revenue opportunity.
In this webinar, we’ll be sharing;
- The technology challenges involved in setting up storefronts on regional marketplaces
- An understanding of marketplace costs and revenue stream models
- How marketing and merchandising processes differ on marketplaces
- The nuances to be addressed, including different shopping behaviours, language expectations and checkout experience preferences
- How Pitney Bowes has helped retailers to successfully enter the Chinese market through Tmall
Join us on this webinar to discover how we can help you to expand into high growth emerging economies in a profitable and low risk way.
The webinar will be run by Jonathan Kapplow, Senior Vice President, Consumer and Merchant Solutions for the Global Ecommerce business at Pitney Bowes. An ecommerce pioneer, he has over 20 years of experience across ecommerce, multichannel and retail marketing.
(1) Accenture & Alibaba Study, 2016; eMarketer
Senior Vice President Consumer & Merchant Solutions
Jonathan Kapplow is Senior Vice President, Consumer and Merchant Solutions for the Global Ecommerce business at Pitney Bowes. An ecommerce pioneer, he has over 20 years of experience across ecommerce, multichannel and retail marketing.
Jon oversees the Global Ecommerce business’s efforts to attract global consumers at scale through a best-in-class shopping experience and innovative marketing programs that drive long-term consumer value. He leads the company’s global merchant strategy to help retailers acquire new customers and drive international sales.
Prior to joining Pitney Bowes, Jon was Chief Marketing Officer of Borderfree. Jon has held leadership roles at various companies. He was CMO and part of the team that launched ShopRunner, a membership program that brings together retailers to offer unique benefits to online consumers. He also was CMO of Home Décor Products, a home improvement e-tailer of luxury brands, and Vice President of Multichannel Marketing for Home Shopping Network, overseeing HSN.com’s multichannel, e-mail marketing, credit card marketing and online marketing teams.
Jon received a B.S. in Hospitality Management from University of Alabama and an MBA from Georgia Institute of Technology with a concentration in Marketing and Information Technology.