In 2020 more than 39% of digital sales will come from marketplaces.
Marketplaces are set to have a major influence on ecommerce in 2018, not just the big players like Amazon and eBay, but also smaller less crowded, niche marketplaces.
In this webinar Ciarán Bollard, Managing Director at Kooomo was joined by Jim Baillie, founder and CEO of JetStream Online, a hybrid technology operator specialising in using category driven marketplaces to bring global brands to new markets, particularly in South East Asia, China and India.
Topics covered included:
- How consumers’ expectations are being heightened by marketplaces such as Amazon Prime Now
- Advantages of category driven marketplaces
- How marketplaces can support expansion into new territories, including China
- How marketplaces can help maximise stock value over the course of a selling season
Ciarán has 20 years’ experience growing and developing internationally focused online media and digital commerce businesses at senior management level, both as an entrepreneur and also in a corporate environment. For the past 18 months he has been MD of Kooomo, an ecommerce platform used by brands across the globe and named in the Gartner Magic Quadrant for Digital Commerce 2017.