Brand new research by WPP’s leading ecommerce agency Salmon indicates that 3 out of 4 major businesses plan to switch ecommerce platforms within 12-18 months. And what’s driving this move has to do with their very survival – and quite possibly yours too. What’s more, only 16% of implementations proceed without pain!
Join the Salmon – Forrester webinar and find out just why so many businesses are looking to switch, and a lot more. You’ll learn:
- What the global enterprise-level platform landscape looks like right now
- Which platforms are leading the way – and why
- What are the key drivers behind the move to a new commerce platform
- What are the major fear factors faced by your senior ecommerce business peers
- How you can get your implementation right, from the start
Hosted by Internet Retailing Editor, Chloe Rigby with guest speakers, Forrester VP and Principal Analyst Andy Hoar, co-author of the B2C & B2B Commerce Suites Wave Reports and Craig Harper-Ashton, Multichannel Director at Salmon and author of The Insider’s Guide to Enterprise-level Commerce Platform Delivery this webinar is a crucial must attend for those responsible for planning, choosing and implementing large scale eCommerce solutions.
VP, Principal Analyst
Serving eBusiness & Channel Strategy professionals, he focuses primarily on B2B and B2B2C ecommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the co-author of the Forrester B2C & B2B Commerce Suites Wave reports, the B2B ecommerce playbook and is considered a world-leading authority on ecommerce business and strategy.
Global ecommerce Consultancy, Salmon
Craig has over 20 years delivering high quality ecommerce and multichannel solutions, spanning strategy, business analysis, architecture, design, development & testing across platforms such as IBM WebSphere, SAP Hybris, Intershop and Magento Enterprise, for clients such as Argos, Sainsbury’s, GAME, Ted Baker, Habitat and Selfridges.
Craig has also recently authored the Salmon report “The Insider’s Guide to Enterprise-level Commerce Platform Delivery”.