The face of mobile shopping: How do age and gender affect mobile adoption?

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Did you know? New Worldpay research has found men prefer making online purchases via desktop, women are more willing to use mobile devices, and millennials tend to use debit and alternative payment methods such as PayPal.

Join Maria Prados, VP Global Retail, Global eCommerce at  Worldpay as she draws from our survey of 20,000 consumers in 10 countries to discover how age, gender and culture affect buying habits – and what retailers should know to improve eCommerce conversion.

Key insights include:

  • Tradition v new channels: How does gender affect buying habits.
  • Millennials, Generation X, Baby Boomers: What’s really important at the checkout and when choosing payment methods.
  • How does culture impact channel preference, frequency of purchase and more.

Maria PradosMaria Prados, VP Global Retail, Global eCommerce, Worldpay

Maria Prados is the VP for Global Retail at Worldpay. Prior to joining Worldpay, she worked at Dixons Retail as part of the ecommerce turn-around team in charge of building the successful ecommerce/multi-channel strategy for the company. Maria started her career in financial services with Deloitte S.L. She has an MBA from IESE and Columbia Business School. After, she held numerous roles ranging from social venture capital to strategy consultant which led her to discover her passion for retail eCommerce.