To significantly impact online sales, e-commerce websites must leverage the power of real-time, automated and personalised customer conversion technology. This session explores how e-commerce retailers including Space.NK and Asics combine these three proven approaches to increase online revenue, improve business efficiency and enhance customer experience throughout the entire purchase journey.
You will learn how to:
- Identify conversion weak spots and revenue opportunities from your customer data bank
- Use the right conversion technology at the right time to plug site abandonment and increase conversion
- Make your customer data work harder as part of a CRO strategy that creates efficiencies and reduces risk across the business
- Deliver customer communications that improve conversion and increase lifetime value
This session is aimed at forward thinking businesses keen to leverage the most advanced CRO technologies to improve customer conversion and drive sales.
cloud.IQ is an e-commerce conversion platform. As specialists in cart recovery and remarketing, our technology serves automated real-time behavioural emails and dynamic overlays that target customer conversion weak spots throughout the buying cycle. Cost effective and easy to integrate, cloud.IQ reduces site abandonment and recovers sales to improve client revenue by an average 5%.
Tim Renew, Global Sales Director, cloud.IQ
Tim is passionate about the use of technology to develop and drive business success. His tech marketing-led experience in both local and international e-commerce markets includes SaaS business management and growth, development of software solutions and data insight. As sales director of conversion specialist cloud.IQ, he is responsible for the global e-commerce sales channel and customer success. This includes the delivery of highly strategic, optimised and profitable on-line conversion campaigns for clients including TUI, Boots, Wowcher and Ocado.
Jez Wilson, Head of Ecommerce, Space NK
Jez has experience in implementing and growing international
eCommerce across the EU, North America and ROW for retail brands including SpaceNK and SealSkinz. He has delivered localisation, logistics, customer services, digital marketing strategy, payment gateways to grow brand awareness and sales through strategy and action whilst maximising profit. Experienced in a variety of eCommerce platforms, Jez delivers impactful and usable sites as part of ecommerce strategy to increase conversion rates.