Unlock the key to international success
In this Research Programme – comprising survey, direct investigation and case studies – we will provide a ‘thread’ through the topic, connecting the point solutions and perspectives into a coherent and sustainable view of best practice.
Internet Retailing is conducting a three-month research programme – comprising survey, direct investigation and case studies – to identify the issues created by International retailing, to consider the opportunities and benefits from an inclusive, connected approach to International and consider how to anticipate and overcome the challenges of change and sustaining activity.
For the UK’s most competitive and capable retailers, growth at home is proving an ongoing challenge in the chastened economic climate, yet international growth is booming. Each week we hear of our brightest and best retailers opening their services to non-UK customers to great success. International sales are, in 2013, one of the main areas of growth and focus.
Operating internationally, however, is more than simply ‘opening your website to foreign credit cards and delivery addresses’ (although this alone can provide some interesting challenges). As International sales move beyond the curious and marginal to represent a significant and attractive level of sales we enter an area of increased complexity.
Issues of language, currency, product licencing and availability, storage and distribution and the overall service level. For pure-play etailers there are questions of returns and customer services; for multichannel retailers there are issues of cross-channel and product availability, and for brands selling directly there are questions of interaction with country licencees and pre-internet distribution agreements. Finally, for UK retailers and brands there’s the additional challenge of growing a local customer base, not simply ex-pats who know the brand, or international customers buying international brands while being indifferent to the individual retailer.
Creating International trading at the heart of our business is vital to make the UK’s capable multichannel retailers take their place on the global stage. Far from being a simple add-on, International trading requires a re-shaping and re-integration of our business in order to allow our core values to resonate in more markets. This research report is aimed at surfacing not only the issues and challenges, but also investigating how we can assemble the many components and contributors such that the whole is greater than the sum of the parts.
In partnership with:
We are conducting a survey to gain retailers views on the subject of International trading – the results of which will be analysed and published as a special report in September, and will be available to all participants and seminar attendees.
The survey forms part of our three-month research programme to identify the issues created by International retailing, to consider the opportunities and benefits from an inclusive, connected approach to International and consider how to anticipate and overcome the challenges of change and sustaining activity.
In partnership with:
The International Report will be published in September 2014, with printed copies available to all attendees at the Research Briefing seminar.
All participants in the research project will also receive access to the digital edition of the report.
You can view our 2013 International Report here.
Download the 2014 International Report by filling in the fields below.
Key findings revealed at our Research Briefing seminar
Initial findings from this research programme will be outlined in the soon to be published International Report, with further insight from our panel of experts at Glaziers Hall, London, on 16th September.
Attendance is free for retailers, specifying consultants and multichannel professionals only.
Unlock the key to international success
We are aiming to surface not only the issues and challenges facing international trading, but also investigating how we can assemble the many components and contributors, whilst connecting the point solutions and perspectives into a coherent and sustainable view of best practice.
Join us as we share our full research findings:
Our Editor-in-Chief, Ian Jindal will host the event alongside our Research and Special Projects Editor, Liz Morrell – with presentations from our partners, Neteven, Peer1, Redbox Digital and wnDirect opening up the floor to questions.
Presentation: Go Global, master eCommerce cross border trade
Greg Zemor will give an overview of the best practices to launch and deploy an efficient international distribution project with a focus on the European marketplaces.
Topics will include:
- When and how to go international?
- What are the key elements to take into account to successfully distribute online in several countries ?
Presentation: International struggles
We will take a look at how major retailers have battled the difficulties, highlighted by the research, of expanding internationally. How have retailers like ASOS and Wiggle successfully conquered issues such as fulfillment, shipping and local knowledge.
Presentation: Why speed matters
It’s easy to think that you appreciate the need for a fast website as an eCommerce business. Better conversion and lower abandonment for starters, but nowadays page-load speed really affects your Google quality score. Do you really want a lower SEO ranking and higher Paid Search bids because your site is slow? Peer 1 will walk you through the full implications of a slow site and explore how an optimised hosting environment can help give you a competitive advantage.
Presentation: Opportunity is knocking for eCommerce Retailers – an overview of what makes wnDirect different
Consumers may desire products from ‘faraway places’ they still wish to be handled in a way that is familiar to them. The reality is ‘global’ doesn’t represent one market. International delivery also brings with it a number of potential pitfalls which can prove costly. Stu will discuss the 5 common mistakes of international distribution based around 5 themes: country differences, customs, tracking, returns, customer satisfaction, and offer insights into how wnDirect overcome them.
Whilst also reviewing the opportunities and innovations that will support your international growth strategies particularly in the emerging markets of Russia and China and ground-breaking solutions to help re-engineer your global stock and returns management.
Greg Zemor, Co-Founder and CEO, Neteven
Greg founded Neteven in 2005 with 2 partners, Stephane Brault, CTO and Antoine Riviere, CCO. With robust technology and 50 experts in the distribution and marketplace area, Neteven provides retailers and brands with a powerful access to the leading marketplaces globally such as eBay, Amazon, Rakuten Global, Zalando, Spartoo, La Redoute, Cdiscount, Privalia… Neteven operates from Paris and from London with clients and partners across Europe.
Dan Hobson, Head of Ecommerce, Peer 1
Leading Peer 1’s Ecommerce team Dan advises customers to ensure they benefit from best-fit enterprise-class technology infrastructure to support their eCommerce deployments. He helps online retailers manage the complexities of their hosting requirements, allowing them to focus on their core business.
Ed Turner, CIO, wnDirect
With over 15 years in supply chain IT, Ed has worked with companies such as Marks and Spencer, Tesco, PC World, Currys ASOS and Sony. With experience of managing multi million pound international IT projects, Ed has extensive experience of implementing complex IT initiatives to align with the business strategy of multinationals.
Ed manages wnDirect’s IT team and has played an integral role in developing the company’s 3year IT strategy to help meet wnDirect’s ambitious growth targets.
David Fuller, MD MENA, Redbox Digital