Learn how Leading Retailers are Delivering a Personalised Customer Experience in 4 Steps with IBM

Please note that this event is in the past.


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Today’s consumer is demanding an increasingly relevant and personalised shopping experience.

Only 37% of consumers agree that the brands they engage with are delivering this experience and understand them.

A truly personalised customer experience must be one that is data driven.

In this webinar we explore in 4 steps how brands can collect and leverage data that will underpin all elements of the customer journey across any point of interaction.

Join us on September 13th and learn from James Lovell, European Retail Solutions leader, how leading retail brands are using these 4 steps to deliver a personalised customer experience with IBM.


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James Lovell head shotJames Lovell, European Retail Solutions Executive, IBM Commerce

James has spent more 10 years working in the eCommerce and Multichannel industry on both the client and supplier sides. In 2011 he joined IBM’s new Smarter Commerce business and since then has been working with Senior Executive teams at many of Europe’s leading brands to help them realise their multichannel strategies. In 2014 he was recently recognised by the Vice President of IBM Software Sales with an award for demonstrating value in innovative ways with clients. Before working for IBM he was a Multichannel Consultant for Computer Systems Integration an IBM Commerce Business Partner.

Prior to this, James was Head of eCommerce for a major high street footwear retailer in the UK, where he launched their online sales channel delivering a positive return on investment within 12 months. James’ early career was spent working in the UK Banking industry during which time he helped launch the Barclaycard PIN payment method with key clients.

Key Areas of Specialism

Retail SME, Customer Journey Development, Retail Strategy, Personalisation, Next Best Action, Retail Commerce, Retail Marketing

Key Client Work

Argos, Homebase, Media Saturn, Kesko, Shop Direct Group, Boots, JD Sports, Wehkamp, PVH Group (Tommy Hilfiger/Calvin Klein), Marks & Spencer, Colruyt