Learn how Shop Direct Measure, Optimise and Validate the Performance of their Website

Great web and mobile experiences are key to engaging consumers, yet difficult to achieve. To drive engagement and online revenue, it’s critical to optimise performance to meet consumer expectations for consistent, fast, secure experiences.

Digital performance management is key to be able to measure, optimise and validate the business impact of web performance strategies and understand the correlation between website performance and business outcomes.

In this webinar, Luca Collacciani, Senior Director, Web Experience, EMEA, Akamai Technologies will be interviewing Marc Farrell, Site Performance Specialist, Shop Direct to discover how Shop Direct measure the performance of their website and the different strategies used to improve it.

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In this webinar you’ll learn:

  • How Shop Direct monitor and evaluate the performance of their website
  • How Shop Direct plan for peak times
  • How they optimise the front end of their website for performance improvements
  • About Shop Direct’s migration to HTTPS and HTTP/2 including their learnings, challenges and the benefits

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Luca Collacciani

Senior Director of Web Experience EMEA
Akamai Technologies

In his role, Luca is responsible for the strategy and management of Akamai Web Experience solutions portfolio in Europe, Middle East and Africa. Luca leads the Akamai team focused on technology and solutions for optimising and analysing Web and Mobile experiences, so companies can successfully engage with their customers through digital apps.

Luca joined Akamai in 2008, responsible for the start-up of the firm’s operations in Italy. Prior to Akamai Luca was at Google leading the emerging vertical (Healthcare, High Tech and Consumer Packaged Goods). He previously worked for SAP, Sonic Software (part of Progress Corporation) and Tele2. Early in his career, he co-founded Netminers, a web-based publication that offered technology news and analysis.

Luca has a BCs in Mathematics from Greenwich University (London), and a MSc in Economics from Berkeley(USA) & Cattolica University (Italy).


Marc Farrell
Site Performance Specialist
Shop Direct

Having started at Shop Direct 8 years ago Marc Farrell has witnessed the digital transformation from a catalogue company to an online digital retailer. Initially Marc was a Front-End content developer and now his role as Site Performance specialist requires him to deliver performance enhancements to improve the customer experience across the Shop Direct brands on all mobile and desktop devices. Using RUM and synthetic monitoring tools he is able to pinpoint performance degradation and substantiate performance improvement changes in order to create a plan for the future which continues to put the customer experience at the heart of his day to day role.

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