76% of consumers feel that visual content posted by other consumers is more honest than that posted by brands themselves. This reflects on brands’ bottom line as 56% of consumers affirm they are more likely to buy a product featuring a positive relatable user-generated image (UGC).
While it is clear from Olapic’s Global Consumer Report that authentic consumer content encourages buyers to make a purchase decision, what makes people take brand related photography in the first place? Is there a particular type of audience that relates the most with UGC? And are there particular types of brands/products that become more trusted when supported with user-generated content than others?
Luca Benini, SVP, GM EMEA at Olapic and previous Head of Consumer Research at Yahoo will answer those and more questions at the webinar “What makes UGC relevant for retail? – The Global Consumer Report Results”. Register now and get actionable insights on how to best leverage user-generated or earned content for your brand.
Luca Benini is the SVP, GM EMEA responsible for leading Olapic’s sales and operations across the region. With over 15 years of experience in the digital and technology space, Luca is the previous Head of Consumer Research Europe for Yahoo and will bring his combined expertise to present you with the new insightful consumer report on visual earned content.