The new home of retail is online. Retail marketers are hungry to find their customers online and do so using the latest and greatest online tactics. This was highlighted in the recent IAB Media Owner Sales Techniques (MOST) study that showed online retailers are the most advanced in terms of programmatic ad spend.
Yet with the online retail landscape constantly evolving, new tactics, and the methods to measure their performance, continue to emerge. It can be hard to keep up in such a fast paced environment.
Join Quantcast and Senior Digital Brand Marketer Damien Clothier on the 10th of September for a webinar that will guide you through:
- The new nature of the online retail market and the consumers within it
- The best online advertising tactics to use at each stage of the sales funnel
- The best metrics for analysing different advertising tactics through attribution
- How technology can be used to dynamically alter marketing messaging and ad creative at the individual user level
Hedwig Vollers, Senior Client Strategist at Quantcast
Hedwig joined Struq in 2013 (acquired by Quantcast in 2014) as a Senior Client Strategist. In this role she has developed and supported a number of global roll-out campaigns, working with clients on their international growth strategies. Her client experience includes a number of pan-European fashion and retail brands including: Jimmy Choo, Matchesfashion.com, Monsoon, MyTheresa, Tesco Direct and Topshop.
Damien Clothier, Senior Digital Brand Marketer
Damien Clothier is a senior digital brand marketer having worked in online marketing since 1997, Damien has worked at Matchesfashion.com (Head of Acquisition), House of Fraser (Head of Online Marketing) and Paddy Power (Head of Paid Search).