Shape your product marketing for high-speed retail

Web channels are becoming more content driven as customers do more research online than at retail outlets. Product information needs to be more accurate and provide more detail than before, in the right time, in the right channel, on the right device.

This webinar will share insight into and explain how:

  • Compelling and consistent product information leads to increased sales.
  • OEM International has created an information goldmine feeding 15 websites and catalogs in 14 languages with detailed and rich product information.
  • Office Depot enhances the quality of their product information by running inRiver PIM.
  • Hunkemöller improves collaboration and workflow with inRiver PIM.

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This webinar is an introduction to how both B2B and B2C businesses can increase the quality of their product information across all channels. As product assortments are growing significantly, there’s pressure on marketing to increase the speed to market while adding new marketplaces. The challenge of distributing product information across the organisation makes it difficult to complete content in a timely fashion and hold the relevant stakeholders accountable. Having a reliable, accurate, central repository of product information guarantees that your channels and customers have the correct and applicable product information.

”PIM is the most important marketing tool we have. It is a gigantic competitive advantage for our business.” – Sven Rydell, Marketing and Communications director, OEM International.

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Henrik Béen
Vice President Product Marketing
inRiver

Henrik is a business software product specialist, bringing nearly two decades of experience from the industry to his role as VP, Product Marketing at inRiver. At inRiver he runs product marketing and analyst relations. Prior to joining inRiver, he spent several years with  QlikTech (Qlik), where he contributed to the phenomenal growth that took the company from a local, Sweden-based start up to the internationally acknowledged software company it is today. Henrik holds a master’s degree from Lund University.

Daniel Nackovski
Director Sales International & UK
inRiver

As Sales Director of inRiver UK, Daniel Nackovski is responsible for managing organizational development and implementing revenue growth strategies for the EMEA division. He previously served as Client Director EMEA with Greenwave Systems ApS where he was in charge of the rollout of the company’s new IoT platform. Prior to that, Daniel worked for Across Systems, as Sales Director, supporting organizations with technology to successfully transition from offline to online businesses. He holds a bachelor’s degree in international business from the University of Kristianstad, Sweden, and a master’s degree in strategic management from the University of Lund, Sweden.

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