Shape your product marketing for micro-moment

This is the webinar for decision makers in the era of Micro-Moments and millisecond marketing.

Web channels are becoming more content driven as customers do more research online then at retail outlets. Product information needs to be more accurate and provide more detail than before, in the right time, in the right channel, on the right device.

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Product assortments are growing significantly and there’s pressure on marketing to keep speed to ,market while adding new marketplaces. The challenge of distributing product information across the organization makes it difficult to complete content in a timely fashion and hold the relevant stakeholders accountable. Having a reliable, accurate, central repository of product information guarantees that your channels and customers have the correct and applicable product information.

In this webinar, we give you an introduction to why PIM is important, and share examples of how inRiver helps globally recognized brands such as, Key Industrial, Polarn o. Pyret, Cycleurope and OEM International, to be successful in product marketing, simply to sell more, faster.

inRiver PIM is anywhere, anytime access for merchandizing product data, providing engaging, consistent, and converting product stories for a world-class customer experience across all sales channels.

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Henrik Béen
Vice President Product Marketing

Henrik is a business software product specialist, bringing nearly two decades of experience from the industry to his role as VP, Product Marketing at inRiver. At inRiver he runs product marketing and analyst relations. Prior to joining inRiver, he spent several years with  QlikTech (Qlik), where he contributed to the phenomenal growth that took the company from a local, Sweden-based start up to the internationally acknowledged software company it is today. Henrik holds a master’s degree from Lund University.

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