Best Practices – Shape Your Product Content for the Age of the Customer

Please note that this event is in the past.


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In the age of the customer and digital commerce, consumers demand product information that is available, consistent, and accurate. It needs to be present in more touchpoints and provide more details than before, at the right time, accessible from any device. This presents a considerable obstacle for retailers, who can be presenting disparate, confusing or even incorrect product information to customers across any of their many channels

In this webinar on June 15th at 2pm BST, InternetRetailing and inRiver will show you;

– The strategies employed by some of the leading retailers in achieving efficient Product Information Management
– Some of the best practices when it comes to creating and managing great product information, contributing to a better customer experience all around
– How some of the best known brands use the “Product Marketing Cloud” to provide engaging and consistent product stories than improve conversion

Featured case study:

The challenge of distributing product information across the organisation makes it difficult to complete content in a timely fashion and hold the relevant stakeholders accountable. We’ll show you how having a reliable, accurate, central repository of product information guarantees that your channels and customers have the correct and applicable product information.

PIM is the most important marketing tool we have. It is a gigantic competitive advantage for our business.

– Sven Rydell, Marketing and Communications director, OEM International

Missed this webinar? You can catch up here.


Henrik Béen
Vice President Product Marketing

Henrik is a business software product specialist, bringing nearly two decades of experience from the industry to his role as VP, Product Marketing at inRiver. At inRiver he runs product marketing and analyst relations. Prior to joining inRiver, he spent several years with  QlikTech (Qlik), where he contributed to the phenomenal growth that took the company from a local, Sweden-based start up to the internationally acknowledged software company it is today. Henrik holds a master’s degree from Lund University.

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Daniel Nackovski
Director Sales International & UK

As Sales Director of inRiver UK, Daniel Nackovski is responsible for managing organizational development and implementing revenue growth strategies for the EMEA division. He previously served as Client Director EMEA with Greenwave Systems ApS where he was in charge of the rollout of the company’s new IoT platform. Prior to that, Daniel worked for Across Systems, as Sales Director, supporting organizations with technology to successfully transition from offline to online businesses. He holds a bachelor’s degree in international business from the University of Kristianstad, Sweden, and a master’s degree in strategic management from the University of Lund, Sweden.

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Andreas Josefsson
Sales Engineer

As a sales engineer, Andreas meets businesses facing the challenge of delivering the right product story, in the right channel, at the right moment – straight into the customers situation. By combining his knowledge of the ins and outs of inRiver with an attention to the specific needs of the client, he is passionate about finding the best solution to current challenges, embracing future opportunities.

Andreas has two decades of experience of working and teaching at the intersection of design, tech and communication.