It’s never been more important to deliver digital experiences that really matter to your customers – thanks to changing consumer demands, emerging technologies, and growing competition.
But for B2B companies without much in-house digital expertise, or whose digital strategy is still in the early stages of development, it’s difficult to know where to start with your digital journey. It’s easy to fall prey to major pitfalls and lose sight of your goals.
This webinar proved to be an engaging discussion about how to avoid the seven deadly sins of digital transformation featuring technology partner and consultancy Inviqa, and ecommerce platform Shopware.
Our discussion covered a variety of topics including:
- Key considerations for starting your digital journey
- How to you make a business case for more budget
- How to assess which platform is best for your organisation
- Agile versus waterfall
- The role of the product owner
- Taking a Minimum Viable Product (MVP) approach to delivery and development
eCommerce and B2B Consultant
Nicholas Weber is an ecommerce and B2B consultant at technology partner Inviqa. A strategic and innovative thinker Nicholas previously worked as head of ecommerce at Bidvest Foodservice developing from scratch an ecommerce and digital marketing proposition for the £2 billion B2B food wholesale distributor. At Inviqa, Nicholas helps clients plan and prioritise their digital strategies, and advises on how to leverage more from their digital investment to increase conversion rates and revenues.
Key Account Manager UK,
As Key Account Manager UK, Heike Zellerhoff has accompanied the internationalisation of Shopware from the beginning. After studying English and Business administration in Passau, Kassel and Aberdeen, Heike joined Shopware and has now been a key component of the team for over three years, consulting customers and partners in the UK and around the world. Heike’s deep knowledge in international eCommerce and retail makes her the perfect person to speak with concerning internationalisation with Shopware.