Mobile Marketing in the Performance Channel

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Performance marketing is at the forefront of the mobile revolution. In 2012 Affiliate Window anticipates it will drive more than two million transactions through handsets and tablets. As a proven acquisition channel the pressure is now on, more than ever before, to fully understand the scope and range of activity. This session will look at mobile from all angles. Building on Affiliate Window’s analysis conducted throughout 2011 and into 2012 we will kick off by showing the extent of mobile in the channel flagging handset trends, key sectors driving sales and those affiliates who are forging ahead. We’ll then showcase some affiliate success stories, the practicalities of working with mobile devices as well as look into where mobile is heading including the wider online to offline picture. The session aims to offer guidance to advertisers and insight for affiliates keen to take advantage of a channel that is revolutionising our shopping habits.

Kevin Edwards, Strategy Director, Affiliate Window

Kevin Edwards has over seven years experience working for affiliate networks. Since joining Affiliate Window in 2007, Kevin has had a significant impact on the business, facilitating and deepening relationships with partners and strengthening the core management team He heads up the Strategy team as Strategy Director with responsibility for producing research, implementing best practice and providing analysis for key clients. He’s also former Chair for IAB’s Affiliate Marketing Council.


Gill Makepeace, Affiliate Marketing Manager for Debenhams

Having worked for Debenhams for nearly 8 years Gill Makepeace brings a wealth of retail marketing experience. She has been responsible for the retail giant’s affiliate marketing, price comparison and partnership activities for over 3 years working closely with internal departments and 2 affiliate networks to optimize sales online. Previously Gill worked in the content team for Debenhams and Sainsbury’s online team amounting to 10 years online experience.