With 61% of marketers expected to increase spending on digital commerce in 2017 (Gartner – CMO Spend Survey 2016 – 2017), are technology companies giving marketers what they really want?
The development of marketing technologies has never been so rapid or frenetic as we start 2017. Sometimes, however, there is a disconnect between the technology monoliths driving the future forward and their clients. This is where – in a marketplace increasingly dominated by tech – the role of people and support comes in.
In partnership with RedEye, who delved deeper to produce a full report on the issue, InternetRetailing will be hosting a webinar at 2pm GMT, 22nd February looking at the impact this has on the industry and more importantly, what support you need from technology providers to make marketing strategies easily come to life.
This webinar will look at:
- What types of support are most important to marketers?
- Which marketing technologies require the most support?
- Exploring satisfaction levels of 3 of the most common types of support offered by vendors
- What levels of support are most valuable to customers?
- Marketing clouds versus open platforms – what do marketers really want?
Bio: Matthew is a Masters graduate from the London School of Economics. In 1999, Matthew entered the online world and was a founder member of the Direct Marketing Association’s Email Council, which seeks to champion email as an essential part of the greater marketing mix. In 2006, Matthew made the leap to RedEye where he proudly represents the ‘grey hair’ faction of the management team and is a tireless exponent of CRM and the power of the RedEye Customer Data Platform.