IRUK Top500 Merchandising INTERVIEW Shop Direct on data and the customer experience

Shop Direct Select Person

The 2016 IRUK Top500 Merchandising Performance Dimension Report looks at the merchandising strategies that best practice retailers are putting to work. Here, Chloe Rigby hears from Jonathan Wall and Sam Perkins on how merchandising strategies guide Shop Direct websites from Very to Littlewoods.com. Shop Direct has invested heavily in data (more…)