How is AI changing the role of the marketer?

Customers today demand a personal and immersive customer experience and meeting this demand is becoming an increasing challenge to retailers. This shift has been ushered in by widespread use of the smartphone and, in doing so, has presented retailers with not only more demanding customers, but also a vast array of data about them.

The vast amount of data produced by such a large number of customers can help retailers personalise their marketing efforts, however, the data is so vast that it can’t really be made sense of by any human force. This is where Artificial Intelligence comes in. (more…)

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Customer Data Platforms

For more than 20 years retailers have been working on perfecting personalisation using technology. Ever since the beginnings of ecommerce, there has been a drive to leverage the growing amounts of data digital interactions can generate for retailers and convert them into better ways of understanding the customer.

As a result, retail marketing departments have been collecting, cultivating and managing this customer data and creating from it the kind of ‘personalised at scale’ interactions that most consumers now expect as standard from the retailers they deal with, using customer data platforms (CDPs). (more…)

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The impact of innovation in the mobile customer journey

Mobile retail has never been more important to a retailer’s business and it’s grown obvious that simply replicating a desktop site isn’t good enough. The mobile experience must go above and beyond to provide as smooth a customer journey as possible if the retailer is to avoid losing customer interest and spend.

But while the ideology is all well and good what are retailers actually doing in the mobile environment and is it enough to take advantage of the channel and all it offers? (more…)

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Driving Forces: The trends that are redefining retail

Technology and consumer behaviours are evolving simultaneously and the result is that we have customers who are harder to win, easier to lose and more demanding on user experience. With so many new trends to consider, it can be hard for brands and retailers to remain focused on the wider picture.

This whitepaper takes a look at the emerging ideas that are having an effect on the ways that shoppers buy and retailers sell. (more…)

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InternetRetailing Magazine – September 2017

In this issue of InternetRetailing we examine omnichannel, the journey retailers are taking, the different approaches and how digital is impacting on various areas within a business. We review how becoming an omnichannel operation can affect each of the following: financials, inventory impact, and also mobile. Emma Herrod caught up with Alex Alexander, CIO of Yoox Net-a-Porter Group who discusses their business/platform growth and the new London Tech Hub.

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IRUK Top500 Strategy and Innovation Report: 2017

In our latest IRUK Strategy and Innovation Report, we’ve seen how standing out means performing at the very highest level. This year, our research focused largely on customer experience, mapped through analysis of metrics in areas from web downloads speeds to the time taken to answer a telephone, email or a social media message. There are plenty of areas where there are opportunities for traders to differentiate themselves from other retailers. We highlight various approaches which retailers could adopt to ensure they stand out even in the most crowded markets. (more…)

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The direct-to-consumer challenge

Brands are increasingly looking to develop direct-to-consumer relationships with consumers. Retailers need to be considering how such a scenario, in which brands can collect data direct from consumers and even take orders from them automatically, will change the overall retail landscape.

In this whitepaper, compiled by InternetRetailing in partnership with PA Consulting Group, we explore how retailers might go about this in a way that puts customers at the centre of all they do. In doing so, we consider issues around data, company culture and technology. (more…)

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The 5 retail KPIs which will allow you to grow

As a smaller or high growth retailer, understanding and managing your performance is key but is no easy task. These types of business see constant change especially when on a fast growth journey. But true success ion retail relies on more than just passion and gut, monitoring performance through the analysis of KPIs is vital.

But what are the main KPIs you should be measuring? And how do they show you profitability, or let you know when you’re in danger? This whitepaper – produced in association with Brightpearl and our two sister brands, eDelivery and Tamebay – aims to identify the main KPIs to keep an eye on and explores the ways in which retailers are currently keeping an eye on them. (more…)

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Shaping your business to take advantage of fit

In an age where retailers want to know everything about their customers – from what they do and what they like to how they shop – it seems ludicrous that they sometimes still don’t know the very basics of what their customer actually looks like, both in terms of their size and shape.

Featuring case studies on the strategies of Henri Lloyd, House of Fraser, Alexandra, Celtic & Co and a plus size retailer. (more…)

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InternetRetailing Magazine – July 2017

In this issue, we look at House of Fraser and hear from Chief Customer Officer, David Walmsley. Reviewing how the business is undergoing a major transformation to redefine their customer and create a new company vision. Our mobile editor Paul Skeldon and retail editor Emma Herrod investigate the mobile Christmas shopping experience examining how personalisation can help during the busy peak trading period. Working with our sister publication eDelivery we review how ecommerce and omnichannel retailing are altering the supply chain. Featuring an interview with Paul Dunne Supply Chain Director at Boots. (more…)

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IRUK Top500 Merchandising Report: 2017

Merchandising is an area of retail practice that has evolved rapidly since the advent of the digital age, and which continues to evolve as we move towards a mobile-first era. In the IRUK Merchandising 2017 report, we analyse the work of retailers who are at the top of their game; we critique the context in which they are operating and we share their best practices. Included are case studies, a review of the figures, a ranking of the best when it comes to merchandising, approaches to employ and more. (more…)

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InternetRetailing Europe Top500 2017

The leading ecommerce and multichannel retailers operating in Europe in 2017 ranked and analysed on their performance. In this year’s IREU Top500 report, find out who’s ranked “Elite,” which countries are most important to European retailers and the strategies of the best retailers in the areas of Strategy and Innovation, The Customer, Operations and Logistics, Merchandising, Brand Engagement and Mobile and Cross-channel. (more…)

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IRUK Top500 Mobile and Cross-channel Report: 2017

In our latest version of IRUK Top500 Dimension Reports, we offer an overview of our most recent research in this Mobile and Cross-Channel Dimension. In our lead interview, we look at Screwfix and hear from Sue Harries the Director of ecommerce, who explains that optimising the user experience on smartphones is essential to their companies digital growth. We investigate integrating mobiles into multichannel strategies to improve companies all round offerings. (more…)

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InternetRetailing Magazine May 2017 – Issue 64 (IRM64)

In this issue, we look into revelations by global retail CEOs that most retailers are continuing to struggle with omnichannel profitability, into Maplin’s new store concept and why it’s developing the digital business from the store out, and into whether Brexit can be planned for: what will the triggering of Article 50 mean for retailers, and are they ready for the tumult to come? (more…)

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IREU Top500 Operations & Logistics 2017

The next in our series of IREU Top500 Dimension Reports looks in depth at Operations and Logistics. An area that in recent years has moved firmly to the forefront of customers consciousness. In this report, we’ve looked at how traders are setting out strategies for delivery, returns and multichannel services as they sell across borders with the European Economic Area, plus Switerzland. We have identified practical examples and approaches that other retailers may want to emulate in their own strategies. (more…)

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Expanding via Marketplaces: Options for growth in Europe’s alternative marketplaces

Marketplaces have come to play a central role in e-commerce, for many smaller retailers being their main access to the market. Even for larger retailers, marketplaces are starting to be seen as a vital channel to run alongside their own websites and other sales channels.

This whitepaper looks at what more than 100 etail businesses are doing with alternative marketplaces, what the main challenges are and how to overcome them. (more…)

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Customer-centred commerce in the cloud: orienting your business around the customer

Customer-centricity: an organising principle within the business that puts the customer’s experience and satisfaction before organisational structures, convenience or legacy, a flexible approach that changes both with the identified needs of consumers, as well as tests and initiatives to seek a more effective connection.

This whitepaper comprehensively delves into the issue and provides practical examples of how best to deal with the pressures it creates. (more…)

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Are you delivering what your customers want?

With consumer expectations at an all-time high when it comes to ecommerce, and with rival retailers waiting just one click away, it is increasingly vital that retailers get delivery right.

This whitepaper illuminates the issue. By surveying retailers to find out how they believe they are faring and what they’re aspiring to do, and combining it with comprehensive case studies from leading retailers and a clear plan of 10 key actions for the coming year, we provide key insight into how to benchmark and improve your own delivery strategy (more…)

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