Brands are increasingly looking to develop direct-to-consumer relationships with consumers. Retailers need to be considering how such a scenario, in which brands can collect data direct from consumers and even take orders from them automatically, will change the overall retail landscape.
In this whitepaper, compiled by InternetRetailing in partnership with PA Consulting Group, we explore how retailers might go about this in a way that puts customers at the centre of all they do. In doing so, we consider issues around data, company culture and technology. (more…)