Beyond Channels, OmniChannel – March 2014

Throughout this special report we ask big questions about how, and why, retailers are transforming themselves into organisations capable of giving customers the omnichannel experience these same customers demand.

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What do consistent customer experiences look like? How can retailers best achieve them? What systems lie beneath? We talk to retailers, industry experts and suppliers doing, and how to apply the lessons that they’ve learned to other businesses. As always we do that through the prism of six features: interface and design, merchandising, customer experience, logistics, strategy, and IT and systems.