The direct-to-consumer challenge

Brands are increasingly looking to develop direct-to-consumer relationships with consumers. Retailers need to be considering how such a scenario, in which brands can collect data direct from consumers and even take orders from them automatically, will change the overall retail landscape.

In this whitepaper, compiled by InternetRetailing in partnership with PA Consulting Group, we explore how retailers might go about this in a way that puts customers at the centre of all they do. In doing so, we consider issues around data, company culture and technology.

The changing competitive landscape for retailers and for brands selling direct

Download the whitepaper

This whitepaper, compiled by InternetRetailing in partnership with PA Consulting Group, investigates how retailers are considering an approach that puts customers at the centre of all they do. In doing so, we consider issues around data, company culture and technology.

We explore the following questions:

  • How will the relationship between retailers and brands change?
  • How will consumer behaviour change in the years ahead?
  • Who gets access to consumer data?
  • What kinds of new partnerships can retailers and brands build?

Download the whitepaper

Featuring case studies on the strategies of Pink Boutique and PetsPyjamas.