There’s a growing range of platforms on offer, offering different opportunities to businesses of varied sizes and retail approaches. We’ve produced this special report for retailers planning one of the largest investments the company will make. Whether that investment is made in a complete replatforming or with a view to building on existing capabilities, we aim to provide useful advice and food for thought. We’ll be asking questions from how technology can best be at the service of retailers, to what criteria should inform the final decision.
Throughout this report we aim to take a holistic look at some of the choices that underlie the choice of ecommerce platform. As always we do that through the prism of our six features: design and interface, merchandising, in-store experience, logistics, strategy framework and customer engagement.