Expanding via Marketplaces: Options for growth in Europe’s alternative marketplaces

Marketplaces have come to play a central role in e-commerce, for many smaller retailers being their main access to the market. Even for larger retailers, marketplaces are starting to be seen as a vital channel to run alongside their own websites and other sales channels.

This whitepaper looks at what more than 100 etail businesses are doing with alternative marketplaces, what the main challenges are and how to overcome them.

In this whitepaper, created in partnership with ChannelAdvisor and on the basis of intensive industry research and surveying, we set out to look beyond the big players and find out more about viable and upcoming marketplaces, what they offer retailers that’s new and interesting, how they help retailers to expand into new areas and territories, and how retailers can best exploit these opportunities.

Key findings;

  • 52 and 56% of etailers are using Amazon and eBay respectively to sell – with more planning to do so as larger retailers look to marketplaces as additional channels to market
  • 52% of retailers see that expanding marketplace trading to new marketplaces has a strategic advantage for them
  • 32% remain unsure as to how to do this
  • Lack of time and lack of ROI understanding are putting 32 and 15% off respectively
  • Knowledge of the existence of many mainstream tier two marketplaces is very low

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  • The whitepaper is produced by InternetRetailing in partnership with an industry partner.

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