ICLP Whitepaper: Loyalty – A new kind of reward

How important are loyalty schemes to you? Loyalty schemes have gone through a rather strange evolution in recent years. Their initial introduction – particularly with the likes of Tesco Clubcard and Boots Advantage Card – saw huge excitement and a rush to emulate such schemes by their peers.

However, in a market where customers are chasing loyalty how do you stand out? And in a market where customers are no longer quite so driven as they were by discounts then how do you persuade a customer to be loyal to your brand?

In this whitepaper we will be answering the above questions using our research from surveys, case studies and careful analysis, covering the following key areas.

  • How loyalty is alive and kicking
  • Why the choice of card/app/digital has to be tailored – don’t simply assume that digital is best
  • The way events and experiences are key to unlocking the true value of loyalty schemes
  • Why simple benefits – such as free tea or coffee – can be a huge tempter for customers
  • Considering the role of gamification as an alternative to traditional discount
  • The way you can create and breed loyalty without a traditional programme
  • How creating tiers within your loyalty scheme helps you reward your most valuable customers

ICLP Whitepaper: Loyalty – A new kind of reward

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