The impact of innovation in the mobile customer journey

Mobile retail has never been more important to a retailer’s business and it’s grown obvious that simply replicating a desktop site isn’t good enough. The mobile experience must go above and beyond to provide as smooth a customer journey as possible if the retailer is to avoid losing customer interest and spend.

But while the ideology is all well and good what are retailers actually doing in the mobile environment and is it enough to take advantage of the channel and all it offers?

How new mobile innovations are shaping the future of retail

Download the whitepaper

In this whitepaper, produced in partnership with Ingenico, we look at what retailers are doing and whether they describe themselves as mobile first. We also examine three key innovations, including gamification, chat or messenger bots and the concept of a frictionless mobile experience, in which all appear to be making the modern mobile purchase more engaging than ever.

Some key considerations from our research:

  • 93% of retailers admit that mobile innovation impacts customer satisfaction and profitability
  • 39% of retailers describe themselves as being mobile first
  • 41% of retailers say they are trying mobile

Download the whitepaper

This whitepaper includes a focus on the strategies of Scotts & Co., Schuh, Screwfix and JD Sports Group.