In this issue, we look at House of Fraser and hear from Chief Customer Officer, David Walmsley. Reviewing how the business is undergoing a major transformation to redefine their customer and create a new company vision. Our mobile editor Paul Skeldon and retail editor Emma Herrod investigate the mobile Christmas shopping experience examining how personalisation can help during the busy peak trading period. Working with our sister publication eDelivery we review how ecommerce and omnichannel retailing are altering the supply chain. Featuring an interview with Paul Dunne Supply Chain Director at Boots.