Searchandising & Recommendation – November 2011

Welcome to the latest in our regular series of Internet Retailing supplements, where this month our focus is on searchandising and recommendation. It’s a subject we last looked at in depth in 2010, when key ideas in this area were still novel to many retailers. Fast forward a year and things have changed. Issues around how customers look for products and the ways in which retailers can leverage an appreciation of this process – or processes, we search for different items at different times in different ways – are now central to cross-channel retailing.