IRUK Top500 Mobile and Cross-channel Report: 2017

In our latest version of IRUK Top500 Dimension Reports, we offer an overview of our most recent research in this Mobile and Cross-Channel Dimension. In our lead interview, we look at Screwfix and hear from Sue Harries the Director of ecommerce, who explains that optimising the user experience on smartphones is essential to their companies digital growth. We investigate integrating mobiles into multichannel strategies to improve companies all round offerings.

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