IRUK Top500 Strategy and Innovation Report: 2017

In our latest IRUK Strategy and Innovation Report, we’ve seen how standing out means performing at the very highest level. This year, our research focused largely on customer experience, mapped through analysis of metrics in areas from web downloads speeds to the time taken to answer a telephone, email or a social media message. There are plenty of areas where there are opportunities for traders to differentiate themselves from other retailers. We highlight various approaches which retailers could adopt to ensure they stand out even in the most crowded markets.

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