Marketplaces for brands and larger retailers

Approaches to exploiting marketplaces for growth and brand development

An InternetRetailing whitepaper, in partnership with Volo

Marketplaces are becoming increasingly important to the way that consumers shop.

They are no longer the ‘bargain basement’, or ‘virtual flea markets’ of old: they are a virtual part of the ecommerce paradigm.

As many as 40% of online sales likely to be made on a marketplace by 2020, according to the Ecommerce Foundation – in some instances that level has already been hit.

This fundamental shift provides both a challenge and an opportunity to established retailers and brands and those that tackle it now will be getting in on the ground floor of a revolution in etail.

In this whitepaper, produced in partnership with Volo, we look at what is to be gained by using marketplaces, as well as showing how to actually go about making it happen.

 You will discover:

  • results and conclusions from our bespoke survey asking over 100 brands, retailers and interested parties of all sizes about their view of, use of and concerns about marketplace trading
  • the customer perspective
  • opportunities marketplaces offer including new customers, new market segments and new territories
  • factors holding retailers and brands back
  • tips on how to how you can start selling on marketplaces: from a clearance store, branded store, and niche marketplaces to overseas territories
  • best practice and what you should pay attention to

Plus, you will read insightful case studies of Celtic & Co (Amazon + niche marketplaces), Custom Controllers (Game Marketplace), Ann Summers (overseas expansion via Bay), BMW (eBay branded store) and Superdry (eBay branded store).


Please fill your details in below to access the whitepaper

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