Shopping has radically changed in the past five years. Consumers will pick up a phone, go on a desktop, visit a mall, or seek out an independent shop based on word of mouth, shop offers and ideas from their social media feed and even buy things direct from the TV.
This changes how retailers should think about technology and how they select the technology that they invest in. But which technologies are going to deliver the best ROI per pound invested – and rapidly enough before the technology world moves on again?
The answer is mobile. Not only do mobile-only business cases have their own merit, but there is also a wide acceptance for using mobile as the ‘enabling glue’ between projects, strands and channels. Mobile is is also where consumers increasingly shop.
Through a combination of market insight, expert analysis, best practice advice and case studies, this whitepaper will help you take full advantage of mobile for your business, and make informed choices about your digital investment.
The report is part of InternetRetailing’s “Vendor’s Voice” series, bringing information from our promotional partners who supply our industry. We are pleased to share their information with you, noting that the copyright and responsibility for the content rest with our promoting partner.
By completing this download request for the content you are agreeing to share your details with the report sponsor.
Your information will be handled in accordance with the UK Data Protection Act 1998. We will use your email and other information to send newsletters and communications regarding your subscription to Internet Retailing. From time to time we may send you emails about our other products which may be of interest, and communications from carefully selected third parties. You can click on the unsubscribe links in these emails at any time to update your preferences. SJP Business Media is registered under the Data Protection Act as St John Patrick Publishers, number Z9194886. If you have any queries you can contact one of our team at firstname.lastname@example.org.