How important are loyalty schemes to you? Loyalty schemes have gone through a rather strange evolution in recent years. Their initial introduction – particularly with the likes of Tesco Clubcard and Boots Advantage Card – saw huge excitement and a rush to emulate such schemes by their peers.
However, in a market where customers are chasing loyalty how do you stand out? And in a market where customers are no longer quite so driven as they were by discounts then how do you persuade a customer to be loyal to your brand? (more…)