In store the customer journey has long been analysed to the finest detail, but online retailers are still getting to grips with how to map out and understand the customer journey, as well as realising the benefits and wins that can bring them when they get it right. (more…)
Internet Retailing recently carried out a research and analysis programme to take a joined-up view of returned orders in multichannel – the problems, opportunities, commercial perspective and customer impact – as well as identify strategies to improve performance. (more…)
Whether it is called multi-channel, cross-channel, omni- channel – or whatever – retailing today involves multiple touchpoints and opportunities for engaging with the customer. For multi-channel marketers this represents both a challenge and an opportunity. Read this special Internet Retailing investigation to learn more. (more…)
July’s edition features Shivani Tejuja, Multi-channel Director at New Look, speaking about balancing daily trading with change and innovation, Emma Herrod’s snapshot of Social Brands 100’s findings on budget percentage assigned to social media initiatives, and Editor-in-Chief Ian Jindal’s view on the latest musings in the retail sector. (more…)
With July’s issue comes the 2013 InternetRetailing special report, giving an up to date overview on the increasing expertise and importance of omnichannel retailing in practice. Throughout this report, we’ll be exploring the emerging best practice for omnichannel retail and we’ll be asking questions about how and why omnichannel works in practice, and how retailers of all sizes can best put it into action. We’ll be doing this through the prism of seven features, starting with experts’ opinions on what actions retailers should focus upon to deliver a seamless experience for omnichannel shopping customers. (more…)
May’s issue includes Emma Herrod speaking about China’s largest search engine Baidu and investigating the rise of ecommerce in China as well as the opportunities for UK e-retail, a closer look at CyberSource’s 2013 UK eCommerce Fraud Report, a four angle review of retailer Oasis, and Editor-in-Chief Ian Jindal’s view (more…)
In this edition, we’re going back to basics and putting payments and fraud under the microscope. It’s a salutary reminder of an area of ecommerce that can easily be overlooked in the rush to focus on weightier issues, such as ecommerce platforms, or on whizz-bang areas such as flash websites and marketing campaigns. (more…)
This feature of Internet Retailing includes creating an overwhelming experience that reaches the customer’s heart and mind needs maximum control over every part of the value chain, analysis of the key announcements affecting internet retailing, in store and mobile and our team of experts view Ikea.
Includes Emma Herrod speaks to Adam Steward, Marketing Director, Rakuten’s Play.com, about its new Marketplace and the firm’s strategy for growth, High Street shops are still responsible for the lion’s share of retail sales but there are clear signs that their role is shifting and what does the future hold (more…)
Welcome to the latest in our series of Internet Retailing supplements, where the focus in on international and cross-border sales. And it’s a timely theme for the New Year issue with its resonance of new starts and new horizons. When some retailers are finding extraordinary levels of growth in new (more…)
In September edition of Internet Retailing, Emma Herrod speaks to Ulric Jerome, Executive Director of Pixmania, Multichannel shoppers are giving high street retailers cause for optimism – especially in Southall, Harrow and Wimbledon and Ian Jindal ponders the current issues.
Welcome to the latest Internet Retailing supplement, where this month we’re looking at ecommerce platforms. In the coming pages we’ll be examining key issues and questions for retailers considering investment in this cornerstone of their online business. Whether cross-channel or pureplay, it’s a reality for most retailers that they are already (more…)
Welcome to the latest in our series of Internet Retailing supplements, where this month we’re looking at cross-channel retailing. Since we first covered multichannel retailing in-depth in an Internet Retailing supplement two years ago, the landscape has changed enormously. Customers have become more sophisticated as technology has evolved, and today shoppers (more…)
In May’s edition of Internet Retailing, Emma Herrod speaks to Simon Forster, Head of Online Trading at Debenhams, Waitrose’s is reviewed by our team of experts and in an industry where the ability to deliver the promise is considered a compliment, exceeding expectations is a point of differentiation.