Personalisation 101: a C-level Playbook

A behind-the-buzzword commercial view on personalisation’s place in multichannel retail.

This free whitepaper is presented by InternetRetailing in association with Ometria.

Personalisation has become an overused term in recent years, as retailers seek to deliver the very best to their consumers. Outside niche markets, such as luxury retail, for many businesses the idea of true, effective personalisation is a conflict between cost, capability and aspiration.

However, innovations in digital technology now allow ecommerce retailers to blend retail instincts with performance data, behavioural analysis and magic algorithms to deliver the right thing to the right customer, each and every time at the right price.

In this whitepaper, alongside our partner Ometria, we look at the current state of the art in personalisation and consider the benefits to both retailers and the customer.

We look at how to make the business case; how to measure effectiveness; how to mobilise your business around such a strategy and the importance of managing cross system, cross team and cross channels to enable personalisation with the greatest effect.

We also look at how to stand out from the crowd– delivering the wow factor that enables you to differentiate yourselves, and finally a glossary of the terms you might hear at a higher level of discussion at the end of the report.

Plus, we draw conclusions from our exclusive survey, examining how retailers really feel,  and aim to give you a better feel of how personalisation may benefit your business too.

  • The report is part of InternetRetailing’s “Vendor’s Voice” series, bringing information from our promotional partners who supply our industry. We are pleased to share their information with you, noting that the copyright and responsibility for the content rest with our promoting partner.

    By completing this download request for the content you are agreeing to share your details with the report sponsor.

    Data Protection

    Your information will be handled in accordance with the UK Data Protection Act 1998. We will use your email and other information to send newsletters and communications regarding your subscription to Internet Retailing. From time to time we may send you emails about our other products which may be of interest, and communications from carefully selected third parties. You can click on the unsubscribe links in these emails at any time to update your preferences. SJP Business Media is registered under the Data Protection Act as St John Patrick Publishers, number Z9194886. If you have any queries you can contact one of our team at marketing@sjpbusinessmedia.com.