Supply Chain – November 2013

Supply Chain Supplement

In this special report we look at how traders can best organise and understand their supply chains in order to gain important insights into the way their customers buy – and want to be served.

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Welcome to the latest Internet Retailing Special Report, in which we’re focusing on the supply chain. This is the first time we’ve taken such an in-depth look at supply-chain issues, but our move to delve under the surface of the issue comes at a time when issues from stock location to availability and finally delivery are front of mind for many. All of these now denote a territory that is fast becoming competitive as retailers work to grow their inventories while also enabling the speediest and most convenient deliveries. Traders are learning, in short, that mastery of the supply chain can help them secure the sale. Read our special investigation into the supply chain here.