Linking in the store
Even for the most advanced multichannel retailers, most sales often still take place in the store.
But the store is often the final piece to be added to the multichannel jigsaw.
Traders that can place their shoppers’ in-store behaviour within the single view of the product and the customer, get a greater understanding that enables a more consistent and seamless shopping experience.
This ebook is designed for all retailers looking for suppliers to help them optimise their store operations, and integrate this into their multichannel strategy.
Download the ebook and discover:
- An overview of current in-store trends, and how leading retailers connect their store operations with other channels
- Future developments
- What you should be looking out for
- Ten issues to consider
- Profiles and contact information of featured in-store partners