In this issue
The shorts that get you noticed. Analysis of the key announcements affecting internet retailing, in store and mobile.
New Look has recently announced a management restructure, online growth of over 50% and is part way through a threepoint turnaround strategy. Emma Herrod spoke to Shivani Tejuja, the company’s Multi-channel Director, about balancing daily trading with change and innovation.
An average of ten per cent of marketing budgets is assigned to social media initiatives, according to Social Brands 100. Emma Herrod takes a quick snap shot of the social news.
Ian Jindal, IR’s Editor-in-Chief, considers the latest musings in the retail sector.
One retailer, four angles. Our team of experts reviews Argos.
Understanding the customer is one part of the customer engagement equation. Commentators investigate Total Customer Engagement and its effect on the future of marketing, the use of personalisation to reduce returns and increase conversions and whether delivery can provide a win:win for customers, retailers and carriers.
INTERNET RETAILING IN STORE
Tony Heyworth from LivePerson asks whether the role of the store sales person is essential in a digital world and Penelope
Ody investigates whether high-tech solutions are enough for tomorrow’s multichannel stores and whether retailers need to re-think the purpose of their high street presence.
ForeSee’s Eric Feinberg examines how customer experience analytics can point to and focus resources to increase loyalty while Paul Skeldon investigates how mobile is keeping customers coming back, repeatedly.
Insight into retail in France, China, the Nordics and Russia.
NOW & NEXT
Catch up with learnings from the recent IRX event and diarise upcoming webinars, Jumpstarts, round tables, exhibitions and conferences.