This is the inaugural ‘European Top500’ – the InternetRetailing Europe Top500 Report. The culmination of two years’ research, this detailed study builds on InternetRetailing research that was first carried out in the UK market the IRUK 2015 Top500.
Our research now covers 32 countries – the members of the European Economic Area (EEA) plus Switzerland.
We’ve examined the leading eCommerce and cross-channel retailers and how they trade, considering their performance through six ‘lenses’ – our Performance Dimensions. Through this research we have been able to move from ‘who are the biggest’ to ‘who are the best’. This report sets out the overall ranking, our methodology and summarises the six Performance Dimensions.
Throughout the year we will release in-depth information on the Performance Dimensions, and together this will create the most comprehensive and extensive assessment of European multichannel performance available. (more…)