Customers today demand a personal and immersive customer experience and meeting this demand is becoming an increasing challenge to retailers. This shift has been ushered in by widespread use of the smartphone and, in doing so, has presented retailers with not only more demanding customers, but also a vast array of data about them.
The vast amount of data produced by such a large number of customers can help retailers personalise their marketing efforts, however, the data is so vast that it can’t really be made sense of by any human force. This is where Artificial Intelligence comes in. (more…)