Customer-centred commerce in the cloud: orienting your business around the customer

Customer-centricity: an organising principle within the business that puts the customer’s experience and satisfaction before organisational structures, convenience or legacy, a flexible approach that changes both with the identified needs of consumers, as well as tests and initiatives to seek a more effective connection.

This whitepaper comprehensively delves into the issue and provides practical examples of how best to deal with the pressures it creates. (more…)

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Are you delivering what your customers want?

With consumer expectations at an all-time high when it comes to ecommerce, and with rival retailers waiting just one click away, it is increasingly vital that retailers get delivery right.

This whitepaper illuminates the issue. By surveying retailers to find out how they believe they are faring and what they’re aspiring to do, and combining it with comprehensive case studies from leading retailers and a clear plan of 10 key actions for the coming year, we provide key insight into how to benchmark and improve your own delivery strategy (more…)

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Redefining Planning for Peak

A disruptive digital revolution is underway and it is changing the way we live, work, shop, and consume goods and services. To survive in today’s fiercely competitive, alwayson economy, all businesses must transform into digital businesses. For retailers that are at the forefront of this digital evolution, that transformation is not without its challenges. (more…)

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Mobile and the Digital Investment Imperative | Why mobile trumps other 2017 digital investments

Ecommerce today is channel agnostic, and retailers with money to invest have a broad spectrum of digital technologies that all seem to be a priority.

So, which should be the top of that list, and why?

In this whitepaper, presented in partnership with Mobify, we make the case that an investment into mobile will give you the highest return – as this investment will filter into all other aspects of your business and generate increased revenue, retention and loyalty, as well as enable you to keep pace with your competition. (more…)

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Brexit: An Opportunity in Disruption | Post-disruption growth opportunities in Europe’s multichannel retail and brand market

All change leads to opportunity. Disruption by its very nature will disrupt, but out of the chaos comes new ways of doing things, new opportunities and new business models. It may appear catastrophic, but businesses still need to do business, wages still need to be paid, and goods still need to be used.

Learn what brands and businesses across the UK see as the threat and opportunity in disruption in general and Brexit in particular. (more…)

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Passport to International Sales

There is no doubt UK retailers have looked to replicate their domestic strength and that international expansion has allowed a new path for growth. It has enabled the opening up of new markets and new opportunities when demand in domestic markets may be nearing saturation. But it takes more than simply a ‘want’ for an international product from customers. (more…)

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ICLP Whitepaper: Loyalty – A new kind of reward

How important are loyalty schemes to you? Loyalty schemes have gone through a rather strange evolution in recent years. Their initial introduction – particularly with the likes of Tesco Clubcard and Boots Advantage Card – saw huge excitement and a rush to emulate such schemes by their peers.

However, in a market where customers are chasing loyalty how do you stand out? And in a market where customers are no longer quite so driven as they were by discounts then how do you persuade a customer to be loyal to your brand? (more…)

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Towards omnichannel maturity – A study of UK retailing in 2015

UK retailers are responding to customer demand for omnichannel services that enable them to shop wherever, whenever and however they want. But while some retailers have fully operational systems in place, and others are making good progress in their journey towards joined-up commerce, our study finds that a significant minority are yet to make a start on integrating some of systems that underpin retailing. (more…)

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Cloud Commerce a White Paper from IBM and InternetRetailing

Migration to the cloud is a great enabler for smaller retailers to access the same technologies and capabilities of their tier one rivals. It’s a market that IBM, the sponsor of this whitepaper, thinks crucial to its future having adapted its enterprise commerce solutions for today’s cloud environment, making such functionality more accessible than ever. (more…)

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The Cloud and Cross-Channel Retail: How and why the cloud will irrevocably change the way retailers do business

Get your head out of the clouds and get your ecommerce business up there with this handy introduction to the cloud and cross-channel retail with John Tridgell, Enterprise Marketing Manager of Rackspace. This short white paper highlights in a clear and straightforward manner the key principles of using the cloud and figuring out how it can help your business. (more…)

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