Digital Edition of Channel Retailing

SPONSOR’S INTRODUCTION : WHAT ARE THE MAIN CHALLENGES FACING RETAILERS AS THEY STRIVE TO MAKE THEIR DIFFERENT CHANNELS COHERENT TO CUSTOMERS?

WEB INTERFACE : DESIGNING FOR INDIVIDUALS

MERCHANDISING : COMBINING ONLINE AND ONLINE EXPERTISE

CROSS-CHANNEL EXPERIENCE : NEW CHANNELS, NEW OPPORTUNITES

LOGISTICS : DELIVERY AND COLLECTION

STRATEGY : THE CROSS-CHANNEL COMPANY

IT & SYSTEMS : NEW APPROACHES TO INTEGRATION

CONCLUSION : TOWARDS AN ‘OMNICHANNEL’ WORLD