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SPONSORS INTRODUCTION

WEB INTERFACE
THE NEW DESIGN RULES FOR MOBILE DEVICES 

MERCHANDISING
HOW TO DISPLAY GOODS ON MOBILE DEVICES

CROSS-CHANNEL EXPERIENCE
THE MOBILE AS A UNIVERSAL REMOTE

PAYMENT LOGISTICS
THE NUTS AND BOLTS OF MOBILE COMMERCE

STRATEGY FRAMEWORK
APPS VERSUS THE MOBILE WEB

CUSTOMER ENGAGEMENT
GETTING COMMUNICATION RIGHT VIA MOBILE

CONCLUSION
THE OPPORTUNITIES THAT LIE AHEAD