ASOS is a global online fashion retailer offering both branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and cosmetics.
The retailer demonstrates an ability to delight the customer in a large number of very different geographies where it unerringly adapts to local requirements and is fabulously profitable despite – or perhaps because of – its apparently reckless global commitment to free shipping.
ASOS Outlet is the discount arm of ASOS and offers end of line and previous season products at a discounted price. It is linked to the main ASOS page and competes with other online discount eTailers.
- GUEST COMMENT Returns need to hit the boardroom in 2018
- Asos focuses on the customer experience, and plans investment in AI
- Retailers face ‘returns tsunami’ as they adopt buy-now-pay-later services
- The Delivery Market
- Why fast and furious is likely to be the delivery theme of 2018
- PEAK 2017 Top500 retailers Asos, WH Smith and Hotel Chocolat update on Christmas trading
- IRUK Top 500 12 approaches to customer experience, logistics and delivery
- GUEST COMMENT Encouraging customer loyalty post-festive season
- ‘Emotional ambivalence’ leads to mobile shopping cart abandonment
- 2018 RETAIL PREDICTIONS From emerging technologies to mobile
- Klarna: Optimising the online experience Luke Griffiths, General Manager, Klarna UK
- Industry News
- Research focus on returns
- 12 approaches that work
- Customer-powered fulfilment
- Asos: focus on convenience
- Analysing the numbers
- Gaining the delivery advantage
- On the millennial frequency