Sports Direct (or SportsDirect.com) is a major multichannel retailer of sports equipment. The company owns a number of brands including the sports brands Dunlop, Slazenger, Everlast and Lonsdale, and the fashion brands Firetrap, Fullcircle and Golddigga, among others.
Sports Direct plc is the parent company of a number of other retailers. USC, Cruise, Field & Trek and Yeomans Outdoor are part of the Sports Direct group.
Sports Direct also operates the JJB Sports website.
- IRUK Top500 12 approaches to strategy & innovation
- Industry Highlights
- 12 best-practice approaches
- IREU 500 Brand Engagement Dimension
- Footprint leaders
- Sports Direct and AO World unveil fast-growing online sales
- Sports Direct set for Australasian launch through MySale partnership
- Sports Direct unveils 43% ecommerce growth