24studio is part of a multi-brand retailing company in the United Kingdom and Northern Ireland, which specialises in home shopping services. Based in Accrington in Lancashire, 24studio is the online sector of Studio (formerly known as Studio Cards and Gifts). Currently, 24studio produces 100 different publications, and mails over 63 million catalogues in a calendar year. Their customer base of 1.2 million people is geographically spread across the UK, with the highest concentration of customers residing in city areas. 89% of 24studio’s customer base is female.
Due to 24studio’s Autumn Winter catalogue being their biggest publication of the year and containing a high proportion of Christmas products, much of the company’s business is undertaken in the final third of the year.