24Ace is the online sector of Ace; a home shopping company based in Accrington, Lancashire and operating in the United Kingdom. 24Ace is the sister company of 24Studio. Both companies offer a similar range of products and services and are part of the Express Gifts division of Findel plc, a British home shopping company based in West Yorkshire.
Currently, Ace has a customer base of 210,000 people, 89% of which are female. Customers are located geographically throughout the UK, with the highest concentration of customers residing in city areas.
Ace produces 100 different publications and mails over 13 million catalogues each year. Their biggest publication, the August Book, is heavily focused on Christmas products, resulting in much of the company’s business being undertaken in the final third of the year.