Ebay.com.au continues to be far more popular, but amazon.com.au is making steady progress with its purchase rates doubling up in the week following its December launch.
Amazon’s Australia-specific, newly-launched general merchandise site continues to lag its US-based counterpart in terms of web traffic from Australian consumers. Despite the fact that the inauguration was meant to provide a more localised experience and product assortment determined by an understanding of local consumers and shopping norms, amazon.com continues to attract (more…)
The RetailX AU250 Footprint Report published in partnership with Oracle+ Bronto , is now available online. This report, which introduces the RetailX team’s first take on the Australian market, focuses on the most significant ecommerce and multichannel retailers operating in the continent. Martin Shaw, head of research for RetailX at InternetRetailing, says (more…)
In an era when many companies and individuals sell goods via the web, the question of what constitutes a retailer is surprisingly complex. It’s not enough in itself to have a website or operate a store. In arriving at our definition of a retailer, we have considered the intent, capabilities, and (more…)
In compiling the RetailX Australia Top250 (AU250) retailers, we have set out to create a definitive list of the most significant ecommerce and multichannel retailers operating in the continent. In doing this, we’ve taken an algorithmic approach to blending and ranking the four components of a retailer’s Footprint: its amount (more…)
Measuring the Footprint, or significance of Australian retailers was the first milestone in our Australia Top250 (AU250) Index. We’ve started to measure and test the retailers in the list, counting the number of stores each retailer operates and monitoring the online performance of thousands of traders. We’ve tracked domains and (more…)