The time has come for a search-data-centric way of executing online merchandising. In today’s highly competitive and rapidly transforming retail world, the ability to serve your customers by providing a great user experience and the timely information and relevance they seek is the competitive differentiator that will make your website stand out.
When site visitors search for a product, they are telling the retailer what they want in their own words. This direct understanding of customers’ intent enables online retailers to deliver compelling merchandising messages, provide relevant information, offer the right products to the user and even discover new product lines.
- How data collected through search lets merchandisers listen and learn more about their customers
- How merchandising practices, when used in conjunction with cutting-edge site search technology, can help digital retail brands create more relevant and engaging online experiences
- How these online experiences can boost online conversion rates, increase average order sizes and grow their online revenue
Mentioned in this piece…
SLI is the leading SaaS-based site search provider and trusted brand to the Internet Retailer Top 500 and Top 1000. Today, SLI Systems’ hosted search offerings serve more than 400 e-commerce, corporate Internet and other content-rich sites, including Wickes, Boden, B&Q, Lovehoney, Which? and others. (more…)
Boden is a London-based clothing brand and retailer, founded in 1991 by Johnnie Boden. The company’s clothing and accessories are available through mail order, online and telephone in the UK, US and Germany. Boden also has a shop in London and operates pop-up shops on short leases. (more…)
Aspinal of London was founded in 2001 by current Chairman Iain Burton. Aspinal of London is a designer, manufacturer and retailer of luxury leather goods and accessories for men and women. Each piece is created by a talented team of designers, headed by their Creative Director Mariya Dykalo, in West Sussex Headquarters. (more…)
Founded in 2002, Lovehoney is now the largest online sex toy retailer in the UK and is growing rapidly internationally as a retailer, manufacturer and distributor. Its website and sex toy brands are known and loved (yes, literally) around the world.
Through excellent customer service, product innovation, website usability and creative marketing, Lovehoney has produced a loyal brand following.
Winner of the Internet Retailing Award 2013 and nominee for the Customer Service Award 2014. (more…)