The time has come for a search-data-centric way of executing online merchandising. In today’s highly competitive and rapidly transforming retail world, the ability to serve your customers by providing a great user experience and the timely information and relevance they seek is the competitive differentiator that will make your website stand out.
When site visitors search for a product, they are telling the retailer what they want in their own words. This direct understanding of customers’ intent enables online retailers to deliver compelling merchandising messages, provide relevant information, offer the right products to the user and even discover new product lines.
Join SLI Systems ?? who will use examples from Boden ??, Aspinal of London ??, Lovehoney ?? and Snow+Rock ?? to explore:
- How data collected through search lets merchandisers listen and learn more about their customers
- How merchandising practices, when used in conjunction with cutting-edge site search technology, can help digital retail brands create more relevant and engaging online experiences
- How these online experiences can boost online conversion rates, increase average order sizes and grow their online revenue