Technology has allowed consumers to no longer think in terms of channels, but rather about their overall experience, regardless of their physical or online presence. Building a cohesive and engaging user experience with your brand, both pre and post purchase, has become essential for maintaining customer loyalty. Join us for this 60-minute webinar where we will discuss:
- Key consumer insights with today’s mobile consumers
- How to develop an email marketing strategy that helps drive loyalty
- How social media impacts consumer shopping experience
- How to use segmentation to meet consumer’s expected relevancy
Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Software
Greg Zakowicz is a Senior Commerce Marketing Analyst at Bronto Software, a leading cloud-based commerce marketing automation platform provider and NetSuite (NYSE: N) company. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience providing commerce marketers, including numerous Internet Retailer Top 1000 clients, with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.
Zakowicz is a frequent webinar speaker and presenter at ecommerce events such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail and is a regular contributor to Bronto’s Commerce Marketing blog.
You can follow him on Twitter at @WhatsGregDoing.