Ikea [IRDX RIKE] says 15% of its UK sales now take place online, after a year in which internet sales grew by 10%. The homewares giant, a Top150 retailer in IRUK Top500 research and an Elite retailer in IREU Top500 research, today announces total UK sales of £1.8bn in the year to August 31 2017, up by 5.8% on the same time last year.
Gillian Drakeford, IKEA UK country retail manager, said: “As we celebrate our 30th anniversary this year, we remain committed to the UK and are proud to have achieved another successful year of growth. This is testament to the talent of our co-workers and our ambition to inspire customers with the best possible experience.”
Here’s what the company said about its multichannel strategy.
Ikea aims to take 15% of the home furnishings market by 2027 and says that becoming more accessible helped it to increase its share by 0.5% in the last year. During the year it launched a new website and opened new stores in Reading and Sheffield. Branches in Exeter and Greenwich are to follow. In total, 57.2m people visited its stores during the year, lifting store sales by 5.7%.
Drakeford said: “We have ambitious expansion plans for the UK and are committed to making Ikea more accessible to the many. As well as opening new stores, we are also enhancing existing stores. Half way through the year we refurbished all living room departments in preparation for this year’s ‘Make Room for Life’ campaign and we are already seeing a great response to this. We also rebuilt many of our self-serve areas by creating wider aisles so that it’s a safer and more pleasant shopping experience for customers.
“We have also expanded our service proposition, providing our customers with more choice and convenience. In addition to our global acquisition of TaskRabbit, we also launched click and collect in all Order and Collection points.”