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3663 teams up with Colony Commerce to launch iPhone-based platform

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3663, a leading foodservice wholesale distributor in the UK (whose name spells out FOOD on a telephone alphanumeric keypad, appropriately enough), has partnered with social commerce platform Colony Commerce to develop a unique m-commerce service for its wholesale customers, offering a one-stop-shop for caterers of all sizes and reflecting feedback from its customers who are looking for more choice in how they can place orders.

The platform delivers a fully integrated m-commerce platform, a promotion suite with at-checkout offers and final live lookup and a comprehensive product catalogue with promotional display. It also allows for live lookup schedule of delivery dates/times, a simple user interface and intuitive design architecture and a robust yet flexible infrastructure readily adaptable for business growth. It also meets the growing self-service nature of the companies orders business.

Nicholas Weber at 3663 explains: “We’ve built our reputation on delivering a first-class service based on customer wants, needs and experiences. In a fast-paced digital environment, it’s vital that we recognise how our customers want to work with us – the beauty of our new m-commerce platform is that it provides everything they need, whether they’re the smallest independent operator or the largest retail client, in a format they can use with ease any time, anywhere. It’s a breakthrough development for us – one which will enhance our relationship with existing customers and encourage new ones to join us.”

Paul Bidder, Managing Director at Colony Commerce, adds: “Like all successful companies, 3663 knows its customers. It can clearly see the direction they’re going when it comes to service and technology, and it has the vision to adopt leading-edge solutions to make sure they get what they want. We used that vision to develop an mCommerce platform which is one of a kind in the food services industry – and it’s flexible enough to meet all the challenges of 3663’s bright future.”

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