While new performance marketing tools and methodologies have, at first glance, made it easier than ever to measure the effectiveness of campaigns and initiatives, marketers need to be sure they are tracking the right metrics for different customer groups.
In addition, individual consumers need to be at the centre of all that marketers do, even as regulation makes it more problematic tracking consumer behaviour.
Consumers themselves have more power, both because digital technologies make pricing increasingly transparent, and because consumer behaviour on social media can impact on the reputation of retailers and brands.
Inside The Report
Inside the report we discuss how marketers need to deal with the challenges here at the same time as grappling with advances in fields such as deep tech, AI, data science, social trends, platforms and behavioural analysis.
The DigitalX 2024 Report, through a mix of analysis, expert comment and case studies, illuminate key themes including:
- How do retailers and brands best build customer engagement and loyalty?
- How do retailers and brands put digital at the heart of marketing initiatives?
- What is AI good at within digital marketing? Conversely, which areas still need the human touch?
- What is full funnel marketing and why does it matter?
- How should retailers and brands deal with a changing regulatory landscape?
Company Profiles
To further illustrate the findings of the report we include 11 company profiles, each profile includes web traffic, share price over time, company revenue and company profit as well as an in-depth case study:
Digital Marketing Evolution, In-Store, Performance & AI 2025 Event – May 14th, 2025
Register now for the Digital Marketing Evolution, In-Store, Performance & AI 2025 Event to find out more about how to navigate the digitally-powered store and engage the digitally-empowered consumer. Understand the landscape of AI-powered technology and how to improve overall D2C marketing performance.
