The Retail Media Report 2025 is your essential guide to understanding one of the fastest-growing opportunities in the retail ecosystem: retail media. As this ‘new’ market rapidly evolves, it’s transforming how retailers, brands, suppliers, agencies, and tech vendors collaborate and innovate. This report dives deep into the mechanics of retail media, offering a comprehensive analysis of its origins, current impact, and future direction.
In 2023, global spending on retail media reached $136 billion, and it is forecasted to hit $145 billion in 2024. This growth shows the increasing importance of retail media as a marketing channel.
Retail media provides brands with the ability to target their campaigns using retailer first-party customer data. This targeting capability, along with closed-loop attribution and marketing efficiency gains, are some of the reasons why brands are attracted to retail media.
While on-site retail media remains important, off-site retail media is the fastest-growing area. This growth brings about measurement challenges, especially for omnichannel campaigns. To tackle these challenges, collaboration and data sharing between brands and retailers is becoming more common.
Inside the Report
The Retail MediaX Report 2025 provides a detailed look into the following:
- Strategic Overview: An explanation of what retail media is, the different forms it takes, and its future direction.
- Market Dynamics: An analysis of retail media spending, including forecasts and key trends across different regions.
- Retailer Perspective: An examination of what makes a successful retail media network from a retailer’s point of view.
- Brand Perspective: An analysis of the factors that make a successful retail media network from a brand’s perspective.
- Consumer Perspective: An exploration of how consumers interact with retail media and what influences their purchase behavior.
- Data Perspective: A discussion of the importance of data in retail media, including its collection, handling, and privacy considerations.
- Measuring Success: An overview of the methods used to measure the effectiveness of retail media campaigns.
- Partner Perspectives: Insights from various partners in the retail media ecosystem, including Commerce Media Tech, Criteo, Mirakl, StackAdapt, Tealium, and Webloyalty.
Company Profiles
The report also features company profiles and case studies that provide real-world examples of retail media strategies and their outcomes. These profiles offer valuable insights into how different companies are leveraging retail media to achieve their business goals and connect with consumers.
Companies profiled in the report:
- Albertsons Media Collective
- Cencosud
- Coles360
- Deliveroo
- eBay Ads
- Impulso
- Klarna
- Mimeda
- ReStore Media
- Very Media Group
